Guides

Step-by-step playbooks.

Each guide walks one phase of the raise end to end — what to do, in what order, and where founders most often stall.

The full sequence — from writing the brief to confirming the wire — with the decisions that actually move a round.

The eleven slides investors expect, what belongs on each, and the one that decides the second call.

The 38-item seed packet, organised section by section — including the documents founders forget.

Turn the people you already know into a pipeline of introductions to the funds you actually want.

SAFEs vs priced, caps, discounts & pools — the levers that decide dilution before the term sheet lands.

Guides cover a whole phase. Articles take one tight question and settle it — valuation, dilution, term sheets and more.